Full Brand Refresh, Squarespace Website & Ongoing Social Media Management

The Brief

Oodles is a friendly, professional dog walking and daycare business based in Stamford, providing trusted services for local dog owners. They wanted a brand that better reflected their personality, professionalism and love for dogs, alongside a modern website that made it easier for customers to explore their services and get in touch.

The Challenge

The existing brand no longer reflected how the business had grown. The website needed to feel more welcoming, improve the user experience and communicate the quality of the service while maintaining the fun, approachable personality that makes Oodles unique.

The client also wanted a consistent visual identity across their digital presence, supported by engaging social media content that would strengthen brand awareness and connect with both existing and potential customers.

My Solution

Working closely with the client, I delivered a complete creative refresh across multiple touchpoints.

Brand Identity

• Complete rebrand

• New logo and visual identity

• Refined colour palette and typography

• Consistent brand assets

Website Design & Development

• Bespoke website designed and built in Squarespace

• Improved site structure and navigation

• Mobile-responsive design

• Clear service pages and calls to action

• Contact and enquiry functionality

Social Media Management

• Creation of branded social media graphics

• Ongoing content planning and design

• Copywriting and post scheduling

• Maintaining a consistent visual identity across platforms

The Outcome

The finished brand captures the friendly, trustworthy and energetic personality of Oodles while giving the business a polished and professional presence online.

The new Squarespace website is easy to navigate, showcases their services clearly and provides potential customers with an engaging first impression. Combined with regular social media content, the refreshed brand creates a consistent customer experience across every platform and supports the continued growth of the business.

Services Delivered

• Brand Identity Design

• Logo Design

• Website Design

• Squarespace Website Development

• User Experience Design

• Graphic Design

• Social Media Design

• Social Media Management

• Content Creation